In the News

Russia's Pain is Big Mac's Gain: Income Elasticity in Action

Jim Riley

27th January 2016

Russia's economy is firmly in recession, with household disposable incomes in decline. Who wins from this? Businesses whose products benefit by representing good value for money.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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