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Revision Presentation - Marketing Mix: Introduction to Pricing

Jim Riley

17th May 2012

Setting the optimal price is one of the hardest parts of marketing - and the only element of the marketing mix which directly affects revenues. This revision presentation examines the main methods, tactics and strategies of pricing + introduces the important topic of price elasticity of demand.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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