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Revision Presentation - Marketing and Competitiveness
17th May 2012
In this revision presentation we look at the key topic of competitiveness, in the specific context of marketing and market structure. We consider what is meant by the concept of “competitiveness” and what determines whether a business has a competitive advantage over others in the market or industry. The nature of competition in a market is also covered, including the key models of competition such as Porter’s Five Forces.