In the News
Remove Your Shoes if You Want to Visit Starbucks New Coffee Shop in Japan
18th July 2017
A great example here of how multinationals can tailor their product to take account of local market tastes and traditions.
The latest Starbucks store in Kyoto, Japan is is located in Ninen-zaka, one of Kyoto’s many historically protected streets and set inside a renovated townhouse that was once used to host geisha.
As this video illustrates, the store layout has been carefully designed to retain key traditional elements of the property!
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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