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Rebranding Blackpool as a tourist destination to attract...the French!

Jim Riley

28th May 2009

An interesting example of a marketing campaign designed to attract a slightly different customer base for the seaside hotspot of Blackpool…

Not entirely convinced it will work, but I suppose it is worth a try. What do you think?

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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