Rapstrap becomes Dragons Den’s Biggest Success to-date

Sheer persistence over half his lifetime has finally paid off for entrepreneur Andrew Harsley, with a £36m order for his innovative environmentally-friendly cable-tie named “Rapstrap”...

I’m delighted for this guy. When he made his pitch on Dragons Den a few weeks ago (albeit recorded some months ago), it was clear that he had a great idea that had been refined over a long period of time. He needed investment, but not a lot. What he really needed was help with securing distribution deals. And that’s just what the Dragons have delivered.

A great case study to help explain the importance of innovation and distribution channels.

The Daily Mail is carrying the story here.

You can visit the official Rapstrap website here