Blog
Q&A - What makes for a successful or effective marketing mix?
Jim Riley
1st May 2009
An effective marketing mix is one which…
• Meets customer needs
• Achieves the marketing objectives
• Is balanced and consistent
• Allows the business to gain an advantage over competitors
The marketing mix for each business and industry will vary; it will also vary over time.
For most businesses, one or two elements of the mix will be seen as relatively more important than the others, as illustrated below:
