Q&A - What are the main benefits of good customer service?

The potential benefits to a business from providing a consistently high level of customer service include:

• Increased sales – more likely to try out other products/services too
• Customer loyalty –more likely to be a source of repeat business and to recommend the business to friends and family
• Enhanced public image – helps build a brand and provides protection if there is a slip-up in customer service
• More effective workforce – satisfied customers help create a positive working environment

It should be evident from the points made above that the benefits of good customer service are interrelated, i.e.

• Satisfied customers will lead to more sales from their own repeat business and from the new customers generated by their recommendations
• A positive public image will generate more sales by attracting new customers
• Staff who deliver good customer service receive their customers’ appreciation and are further motivated to offer good customer service and so on