Blog
Protecting Business Ideas - Bratz v Barbie
Graham Prior
4th October 2012
This is a superb video to use when teaching generating and protecting ideas.
The clip tells the story of the legal battle between the makers of Barbie and the makers of Bratz when the makers of Barbie (Mattel) found out that the person who came up with the idea for Bratz happened to be working for them at the time.
The link for the video can be found below which I have copied into a dropbox folder. To access the video you may need to login into your dropbox account or create an account if you dont already have one. Dropbox is free!!
https://www.dropbox.com/s/a4bmeubtdl5oorp/Bratz%20V%20Barbie.wmv
Enjoy...........