In the News

Profit Maximising Behaviour by Ryanair Angers Customers - Again!

Jim Riley

17th September 2017

A classic example of how human resource management decisions can have damaging consequences for customer service.

The Guardian reports here on Ryanair's decision to cancel dozens of flights in order for staff to be able to use up their remaining holiday allowances.

Sept/Oct is a traditionally weak period for airline capacity utilisation, so there is a strong business case to reduce capacity and encourage staff to take holiday entitlement in quieter periods - profit maximisation in action! But come customers think otherwise! I bet they'll stay loyal to Ryanair though?

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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