Product Innovation & Marketing Strategy in Action | The Stunning Growth in E-Bikes

This 7-minute video from the superb FT business team has it all! What a great way to illustrate concepts such as product innovation, market segmentation, research & development and more!

Sales of electric bicycles, or e-bikes, as they’re better known, are booming. At the same time, innovations in battery technology have extended the range that an e-bike can travel. The FT’s Harry Dempsey visits a major e-bike manufacturer in Germany to explore the impact they’re having on commuting, deliveries, and the cities we live in.