In the News
Product Innovation & Marketing Strategy in Action | The Stunning Growth in E-Bikes
8th August 2022
This 7-minute video from the superb FT business team has it all! What a great way to illustrate concepts such as product innovation, market segmentation, research & development and more!
Sales of electric bicycles, or e-bikes, as they’re better known, are booming. At the same time, innovations in battery technology have extended the range that an e-bike can travel. The FT’s Harry Dempsey visits a major e-bike manufacturer in Germany to explore the impact they’re having on commuting, deliveries, and the cities we live in.
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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