Product innovation - extending the humble cupcake

It is often said that if you want to find the next “big thing” in consumer trends, then take a flight over to North America to see what is popular. Cupcakes are one such phenomenon - their popularity has spread quickly over here to the UK. So, could this slightly unusual product extension idea for cupcakes take off here too?

Perhaps this video is not one to show your students when they’ve just had their lunch. It reminds me a little of the deep-fried Mars Bar concept. What do you think? Would you buy one? Would you eat it if someone bought one for you? What other unusual ingredient combinations might prove similarly popular?