In the News
Pricing Strategy - the Gender Rip-off
Jim Riley
16th January 2016
Ladies. You are being ripped off. Next time you're out shopping, make sure you buy the male version of any product where there is a choice offered based on gender-influenced packaging.
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- Pricing strategy
- Pricing tactics
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- Market segmentation
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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