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In the News

Pricing Strategy - the Gender Rip-off

Jim Riley

16th January 2016

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Ladies. You are being ripped off. Next time you're out shopping, make sure you buy the male version of any product where there is a choice offered based on gender-influenced packaging.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.