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Pricing strategy in action - John Lewis (video)

Jim Riley

25th March 2010

A nice short clip from the BBC series on JLP here - which focuses on how the business supports its pricing strategy “never knowingly undersold” through detailed market research on competitor pricing.

View video on John Lewis pricing research

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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