Pricing strategies are everywhere

Following on from Vanessa's blog on Ansoff being everywhere Ansoff being everywhere yesterday , this article from the BBC is a classic example of complimentary pricing.

Amazon admits that it makes no money on the sale of Kindles, but then will clean up on the sale of books to read on the Kindle. It makes a change from either playstations or razors which is what I usually use to illustrate this. More cynically, this could be a classic piece of PR to convince customers that the Kindle is low cost a la Ryan air threatening to charge for going to the loo on their planes.