Pricing policy - the extra charges made by low cost airlines

This would be a good article to use when teaching pricing strategy in marketing. It discusses the various “add-ons” charged by the UK’s low-cost airlines that can make a significant difference to the actual cost of a trip for the unsuspecting traveller…

Here is the Sunday Times article.

The graphic provided with the article provides an interesting list of the all the potential extra charges:

- Credit card bookings
- Baggage checked in
- Baggage surcharges

etc etc