Enrichment
Premium Pricing and the $3bn Sports Car
Jim Riley
25th August 2017
A classic example here of ultra-premium pricing for a luxury product.
The Bugatti Chiron can hit a top speed of 261mph but it will cost you $3bn (various payment options available). Not yet available with an electric motor though!
Don't expect to see too many of these driving into the school car park...
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
You might also like
Starbucks Pricing Strategy Under Attack in China
2nd November 2013
Marketing Mix: Price (Revision Presentation)
Teaching PowerPoints
Market Segmentation
Study Notes
When a Niche Market Gets Tough - Whole Foods Market Under Pressure
30th September 2015
Research Suggests Wearables Market Set for UK Takeoff?
3rd November 2015
Fancy a glass of gloop for lunch?
2nd May 2017
Pricing Products: the iPhoneX "Higher or Lower" Activity
Quizzes & Activities
Behavioural Segmentation - Veggie Pret!
18th September 2017