Bruce Poon Tip exploits a huge Gap in the adventure market

A nice interview here with Bruce Poon Tip, the founder of Gap Adventures, which has become the world’s largest adventure travel company. Lots of cracking business studies in the reasonably short article, including some good examples of non-financial motivation techniques. For example, Gap Adventures has 800 employees on Twitter, and everyone gets time off in the morning and afternoon to tweet! I’m also taken with the comment about my former employer (TUI plc) - about how they destroy the soul and value of every specialist tour operator they acquire. He’s spot on with that observation! Well worth printing off and asking students why they believe that Gap Adventures has been so successful despite competing against a small number of travel giants like TUI and Thomas Cook.

You can read more about Bruce Poon Tip here