Personal Branding and the Marketing Mix
Students never really cognitively understand something until they can create a personal metaphor or model, so to help students understand the ever-important Marketing Mix, I’ve asked students to...
International Expansion - Can Primark Win in the US?
Fast-fashion giant Primark is the latest retailer to have a go at making it big in the US retail market.
Solar Subsidies - Fears for the UK Solar Industry
The UK's renewable energy industry is up in arms about a proposed change to the subsidies that the UK Government has been offering in recent years for households and businesses who install solar...
Memory Challenge (Starter Activity)
Here is a fun starter activity which is quick and easy to set up and provides a good way of building familiarity with key terms.
Amazon's Fire Phone Flop
Stick to selling things rather than making them. That might be the message for Jeff Bezos and his team at Amazon after they decided to abandon their attempt to enter the global smartphone market.
Counting the Cost of Stock-Outs
Inventory (or stock) control is a prominent feature of the new A Level Business specifications and the importance of avoiding stock-outs is highlighted by some new global retail research.
Poundland Ventures Online
Single-price discount retailer Poundland has become the latest UK retail chain to somewhat belatedly enter the world of online shopping.
Harry Styles and SeaWorld - The Business Impact of Social Media
The potentially damaging impact of social media on demand for goods and services is illustrated here in this WSJ video.It reports on analysis that suggests critical comments by 1D's Harry Styles...
E-commerce, Retailers and the Age of Disruption
Business consultants PwC have a renowned team specialising in advising their clients in the UK & global retail industry.A recent PwC report - titled Retailers and the Age of Disruption -...
OCR GCSE Business Unit 3 (A293) Pre-Release for 2016
The pre-released case study for OCR GCSE Business Unit 3 (A293) 2016 has now been released.You can download the material here.The popular tutor2u Unit A293 toolkit for the 2016 stimulus material...
OCR A2 Business Studies Unit F297 Pre-Release for 2016
The pre-released case study for OCR A2 Business Studies Unit F297 2016 has now been released.You can download the material here.The popular tutor2u Unit F297 toolkit for the 2016 stimulus material...
AQA BUSS4 Research Theme Toolkit for 2016
Our popular Research Theme Toolkit to support the AQA BUSS4 Research Theme for 2016 is now available to pre-order from our online store.Once again we've assembled a top team to complete over 250...
OCR AS Applied Business Unit F248 Pre-Release for 2016
The pre-released case study for OCR A2 Applied Business Unit F248 2016 has now been released.You can download the material here.The popular tutor2u Unit F248 toolkit for the 2016 stimulus material...
OCR AS Applied Business Unit F242 Pre-Release for 2016
The pre-released case study for OCR AS Applied Business Unit F242 2016 has now been released.You can download the material here.The popular tutor2u Unit F242 toolkit for the 2016 stimulus material...
Brand Heroes of Successful Entrepreneurs
This article from the Guardian reveals some of the brands to which successful entrepreneurs award hero status! Our good friend Neil Westwood from Magic Whiteboards is quoted and gives Premier Inn...
BUSS4 Research Theme 2016: E-commerce
AQA have released details of the BUSS4 Research Theme for the BUSS4 exam on 22 June 2016.For 2016 the research theme is E-Commerce - a wide-ranging topic that will require careful planning and focus.
Big Businesses See the Benefit of Sustainable Palm Oil
The potential impact of pressure groups on the activities of big business is nicely illustrated here with this short video from The Economist on the sourcing of palm oil - a key ingredient in a...
Buns, Tax and Zero-Hours - McDonald's UK Boss on the Issues
An unusual and wide-ranging, but relatively short interview here with the CEO of McDonald's in the UK.
Is This the World's Worst Job Description?
The job position is now closed. But, the publicity surrounding Premier League Footballer Jermain Defoe's job description for his Personal Assistant rumbles on. Jermain is obviously busy - as are,...
Scientific Decision-Making: Waffles, Pizza and Sarnies
A fabulous article here from the BBC technology and business team exploring the ways that "big data" and data analytics are being used to support business decision-making.