Marketing Campaigns | The Rise of Pet Influencers
I'm going to have a serious word with my 14-year old black labrador about her abject failure to become a pet influencer. Just imagine how much she might have earned me, sorry her.
Price Elasticity of Demand | Will Significant Price Increases Affect the Quantity of Package Holidays Demanded?
Customers wanting to book holidays to popular summer sun destinations will find prices are much higher for 2023. Will it impact demand? The concept of PED may help answer the question.
Leadership & Management | All Change at the Top for Netflix
It's time for the founder to step aside at Netflix and allow new management to tackle some tricky strategic challenges!
The Biz Quiz: 16th January 2023
Here's our weekly business news quiz. Good luck!
Protecting a Brand | Three Stripes and You're Out. But Four is Fine
There were two winners in this court case - luxury brand Thom Browne Inc, and their lawyers. The loser? Adidas.
Better taste and texture should be on the menu for plant-based food makers if they are to take advantage of growth opportunities.
This change in wine packaging by Waitrose is a real corker.
HR managers at Halfords trying to recruit sufficient car mechanics to meet demand must be exhausted.
Social Media Marketing | Tighter Controls over Advertiser Access to Teenage User Data
Facebook and Instagram are taking a page out of the Apple playbook here by further restricting advertiser access to data on teenage users.
Marketing Promotion | When Misleading Promotions Go Badly Wrong
Don't promise customers they can win a solid-gold prize - if a sold gold prize isn't on offer.
The Biz Quiz: 9th January 2023
Happy New Year! Here's our weekly business news quiz. Good luck!
They say there is no such thing as a free lunch. But, try telling that to customers of Pure Pizza who can claim a free pizza during Jan 2023.
The external environment facing the UK hospitality industry looks as bleak as the winter weather. So many pubs, restaurants and hotels are looking to cut capacity in the short-term to reduce costs...
Potential industrial action at the BMW-owned Rolls Royce Motor factory in England has been averted through the agreement of a significant pay rise.
PESTLE, Risk Management and Outsourcing | TSB's Botched IT Project Costs Shareholders another £49m
Botching major IT projects can be costly in both in financial terms and also repuationally. Just ask the TSB.
Sources of Finance: Sale of Assets | JD Sports Sells 15 Brands to Competitor
A good example here of how significant cash can be raise from the sale of assets.
Budgeting and Variances | John Lewis & Waitrose Tackle a £19m Adverse Energy Cost Variance
If you're planning a trip to Waitrose or John Lewis for some festive shopping, you might want to wear an extra layer and perhaps take a headtorch.
The Biz Quiz: 25th November 2022
Here's our weekly business news quiz.
Ecommerce & Distribution | Primark Finally Embraces Online - and Crashes
Teething troubles no doubt. However, the launch of Primark's first online selling option soon crashed just a few hours after going live!