Plants Help Give Pret's Sales a Boost!
Pret A Manger saw a rise in sales last year and explains a boost in demand for its vegetarian products contributed to this.
The UK's high street favourite Next has reported that 2016 is likely to be the company’s toughest year since 2008. An overhaul of their online business is desperately needed.
Market Research Drives a Rebrand of Coca-Cola Zero
In what is described as Coca-Cola's most significant product launch in the UK for 10 years, a Coca-Cola brand is being renamed and relaunched - all due to market research.
Rebalancing: How China's Economy is Changing (or Not)
China is trying to rebalance its economy away from reliance on investment in infrastructure and manufacturing towards consumption. However, this is proving harder than China's leaders expected.
Yutong, the world's leading manufacturer of busses, is looking to accelerate its global expansion plans in response to a slowing of demand in its home markets.
The Vinyl Countdown!
Today is record store day, a celebration of vinyl which began 9 years ago as a means of supporting independent record retailers.
The Big Issue Reaches 200 Million Sales
A landmark has been reached by one of the very best social enterprises - the Big Issue.
ASOS Bounces Back with Profits Rise
An important trading update today from a key case study for students researching e-commerce. UK-based "pure-play" fashion retailer ASOS has reported a significant increase in profitability which,...
Starbucks Strategy: "Growth is Not a Strategy"
What a fantastic quote from Howard Schultz, the CEO of Starbucks, in this new interview with CNN Money."Growth should not be a strategy", says Schultz. "Growth should be an outcome".
McDonald's Looks to Asia for Growth
Ansoff would be proud! McDonald's has announced plans to open a further 1,500 stores in target Asian markets as it attempts to address sluggish global revenues.
International Markets: ASOS Exits China
What a superb example to use of the risks involved in international expansion. UK-based "pure-play" e-commerce business ASOS has announced that it is to close its operations in China after a...
Product Life Cycle & Innovation: Can Apple's Keyless Keyboard Reverse the PC Decline Phase?
Apple has filed a patent application in the US to introduce a keyless keyboard. Why? Is this an attempt to reverse the steady long-term decline in global shipments of desktops and laptops?
The National Living Wage - Explained
The introduction from 1 April 2016 of the National Living Wage is one of the most significant interventions by a UK government in the labour market. The National Living Wage has potentially...
Facebook – Clever Target Marketing or Racial Profiling?
Facebook users “like” an average of 70 pages each. The type of pages liked gives Facebook a lot of information about the interests of that person and they can also make other inferences about such...
Amazon, now one of the world's most diversified businesses, is making a success of entering a substantial existing market - again! This time, it is connecting householders with professional trades...
A terrific video here from the WSJ exploring the competitive strategies of fast-food multinationals in India.
The sell-out launch of Shanghai Disneyland this week provides students with a superb example of how a multinational can execute a strategy of market development in China.
E-commerce: The Rise of Netflix
Netflix is one of the very best case studies for students to look at when it comes to understanding the disruptive impact of e-commerce and how this can enable rapid and significant expansion into...
Brexit: A Failure of Contingency Planning?
Are UK businesses taking the risk of Brexit sufficiently seriously? Is so, you might expect a large proportion of them to have completed basic contingency planning in the event that the UK decides...
IB Business Management - May 2016 Case Study Exam Briefing
We're pleased to be offering a free revision webinar for IB Business Management students as they complete their preparations for the Paper 1 exam on 19 May featuring the Todos os Mercados case study.