As an experienced examiner for several exam boards, my advice here applies to all students of A Level Business.When answering questions, in particular, questions that test the skill of analysis,...
AQA GCSE Business Studies – The ‘W’s’ of Evaluation
In the 9 mark questions, 5 marks are available for evaluation therefore the ability to write sound conclusions is essential if students are to maximise their marks.
To help students
analyse data more vigorously, I’ve put together a lesson inspired by a
chapter in Freakonomics, along with an intriguing BBC article. In it, students become detectives and have...
BUSS2 - How to Answer an 8 Marker
Here is an example of how to structure an 8-mark question in BUSS2.
BUSS2 - How to Answer a 13 Marker
Here is an example of how to structure a top-scoring response to a BUSS2 13 mark question, which hopefully will be useful to the thousands of students who are taking this resit paper.
Next Cuts Sales and Profit Forecast – Again!
For the third time in 5 months, Next has downgraded its annual sales guidance.
A Business Case Study: 'Caffix' – The £1 Café
"Caffix", a café in central London that tried to sell everything for £1, offers an excellent case study for Business Studies students as well as a great lesson in learning from failure. ... If you...
PREDIJ Paragraph Structure
My encyclopaedic knowledge of marketing tells me it’ll never catch on, but I’ve been using PREDIJ paragraphs with my A2 students to get them demonstrating Level 4 judgement from the outset, and...
Market research from investment bank Piper Jaffray reveals the top male and female fashion trends for American teenagers in 2016. Showing your class the graphics can be a great starter into market...
Facebook to Take On Snapchat
Facebook is targeting users of Snapchat in an attempt to encourage a higher proportion of its 1.6 billion users to post content on the social media platform.
A Moment of Truth for Apple?
Apple, the world's most profitable company, has reported its first fall in quarterly revenues for over 13 years. How significant is this?
Coca-Cola and the decline stage of the PLC
Coca-Cola is a great example of a product that has had a very long product life cycle. Since being introduced in 1886, it has spent the majority of its life in the maturity stage. However, its...
McDonalds and the External Environment
In the UK, under the leadership of Paul Pomroy, McDonalds is changing drastically in order to cope with the ever-changing external environment it's faced with.
Uber Pays $100m to Drivers to Settle Legal Dispute
Uber has agreed to pay up to $100m (£70m) to settle a US legal action over whether drivers should be classified as employees or independent contractors.
The US retail market is a tough nut to crack. Just ask Tesco who had their fingers burned with the disastrous Fresh n' Easy project. However, one UK retailer is doing really well in the US - Pret a...
China's Pollution Problems Create Entrepreneurial Opportunities
It shouldn't be like this, of course. Why should China's citizens have to resort to buying devices that tackle the growing and severe problem of air pollution? Perhaps it is the "price" they have...
Stuck in the Middle: Business Failure At BHS
The fallout from the collapse of retailer BHS will be significant, particularly for the 11,000 employees involved.
Microsoft Hit Hard by Decline in PC Sales
Due to the continued decline in the sales of PCs, Microsoft has announced their quarterly profit has missed analysts’ estimates.
Risk and Reward with Roulette!
What better way to introduce the topic of risk and reward than a (cash-free and risk-free) game of roulette!
When the Chips are Down...Intel to Cut 11% of Workforce
US tech giant Intel has announced it will be cutting 12,000 jobs – why? To cut reliance on the declining personal computer market!