Coca-Cola and the decline stage of the PLC
Coca-Cola is a great example of a product that has had a very long product life cycle. Since being introduced in 1886, it has spent the majority of its life in the maturity stage. However, its...
McDonalds and the External Environment
In the UK, under the leadership of Paul Pomroy, McDonalds is changing drastically in order to cope with the ever-changing external environment it's faced with.
Uber Pays $100m to Drivers to Settle Legal Dispute
Uber has agreed to pay up to $100m (£70m) to settle a US legal action over whether drivers should be classified as employees or independent contractors.
The US retail market is a tough nut to crack. Just ask Tesco who had their fingers burned with the disastrous Fresh n' Easy project. However, one UK retailer is doing really well in the US - Pret a...
China's Pollution Problems Create Entrepreneurial Opportunities
It shouldn't be like this, of course. Why should China's citizens have to resort to buying devices that tackle the growing and severe problem of air pollution? Perhaps it is the "price" they have...
Stuck in the Middle: Business Failure At BHS
The fallout from the collapse of retailer BHS will be significant, particularly for the 11,000 employees involved.
Microsoft Hit Hard by Decline in PC Sales
Due to the continued decline in the sales of PCs, Microsoft has announced their quarterly profit has missed analysts’ estimates.
Risk and Reward with Roulette!
What better way to introduce the topic of risk and reward than a (cash-free and risk-free) game of roulette!
When the Chips are Down...Intel to Cut 11% of Workforce
US tech giant Intel has announced it will be cutting 12,000 jobs – why? To cut reliance on the declining personal computer market!
Plants Help Give Pret's Sales a Boost!
Pret A Manger saw a rise in sales last year and explains a boost in demand for its vegetarian products contributed to this.
The UK's high street favourite Next has reported that 2016 is likely to be the company’s toughest year since 2008. An overhaul of their online business is desperately needed.
Market Research Drives a Rebrand of Coca-Cola Zero
In what is described as Coca-Cola's most significant product launch in the UK for 10 years, a Coca-Cola brand is being renamed and relaunched - all due to market research.
Rebalancing: How China's Economy is Changing (or Not)
China is trying to rebalance its economy away from reliance on investment in infrastructure and manufacturing towards consumption. However, this is proving harder than China's leaders expected.
Yutong, the world's leading manufacturer of busses, is looking to accelerate its global expansion plans in response to a slowing of demand in its home markets.
The Vinyl Countdown!
Today is record store day, a celebration of vinyl which began 9 years ago as a means of supporting independent record retailers.
The Big Issue Reaches 200 Million Sales
A landmark has been reached by one of the very best social enterprises - the Big Issue.
ASOS Bounces Back with Profits Rise
An important trading update today from a key case study for students researching e-commerce. UK-based "pure-play" fashion retailer ASOS has reported a significant increase in profitability which,...
Starbucks Strategy: "Growth is Not a Strategy"
What a fantastic quote from Howard Schultz, the CEO of Starbucks, in this new interview with CNN Money."Growth should not be a strategy", says Schultz. "Growth should be an outcome".
McDonald's Looks to Asia for Growth
Ansoff would be proud! McDonald's has announced plans to open a further 1,500 stores in target Asian markets as it attempts to address sluggish global revenues.
International Markets: ASOS Exits China
What a superb example to use of the risks involved in international expansion. UK-based "pure-play" e-commerce business ASOS has announced that it is to close its operations in China after a...