Organic growth - Greggs CEO Outlines His Strategy

The growth story of Greggs plc is a really good one to use in the business classroom. We used it in our AQA BUSS2 revision workshops in April 2010, looking at how Greggs could improve its net profit margin through economies of scale and improved productivity. Here, in this short video interview, the CEO of Greggs (Kennedy McMeikan) outlines what he believes makes Greggs distinctive on the high street and why this creates a significant organic growth opportunity for the business.

You can also catch up on Gregg’s latest results here