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The New York Times is considering returning to a policy that was in place until 2007…...charging readers to access nytimes.com, a scheme which generated the business $10 million before making the website free access. Times Co. is contemplating additional sources of revenue as marketers slow spending on the Internet. Ad sales at the publisher’s sites, also including about.com and boston.com has fallen.

The New York Times had an average of 647,695 weekday home delivery subscribers as of the 26 weeks ended March 29, according to Audit Bureau of Circulations data. That doesn’t include single-copy sales or third-party sales. Its site is the most visited among news sites in the world. A number of competitor newspapers are considering similar pricing policy changes for internet access viewers.

This policy change alongside the sale of assets and pay cuts should boost the cash flow position of The Times Co.

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