Now this is brand loyalty!

 With the impending release of the iphone5s, queues at Apple Stores around the world can be expected as loyal customers seek to become one of the first to own the updated phone. But it is the Japanese customers who get the award for greatest loyalty - nothing was going to stop them losing their place in the line.

As Typhoon Man-Yi hit Japan, hundreds of thousands had to evacuate their homes as winds of 160 kilometres per hour caused havoc. Certainly not a time to be outside, unless you are waiting in line for a new iphone. Heading to shelter might seem like a good idea, but the cost is losing your place in the line!

Fortunately, Apple Store employees came to the rescue and allowed those waiting in line to come into the store to wait in line until the worst of the weather had passed.

The full story can be seen here and this includes a video (all in Japanese) of the iphone refugees.

Now that is brand loyalty! But it's not just Japan - a quick google search of iphone5s queues will get you any number of stories about Apple fans around the world who just can't wait to hand over their cash!