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Nokia: Is A Slimmed-Down, More Agile Business Starting to Sing?
25th February 2013
A good update here from the ever-excellent Andrew Hill at the FT on the strategic progress being made by Stephen Elop at Nokia. Is it really two years since Stephen Elop issued his infamous "burning platform" memo to the employees and management of Nokia which explained the dire strategic position the business was in? Days later Elop announced his decision to partner with Steve Ballmer's Microsoft to use the Windows mobile operating platform. Tens of thousands of Nokia employees have lost their jobs since as Elop has pursued a dual strategy of aggressive operational retrenchment, closing 200 of its 500 locations worldwide.The Nokia organisation structure has been significantly streamlined to encourage more effective teamwork and collaboration. The share price has risen strongly in the last 6-9 months (after sharp falls in early 2012) and Nokia's new product ranges seem to be better received.I sense a turning of the tide for Nokia - and for business students it remains one to watch closely.