Nissan profits from a recovery in demand

A neat video here from the BBC which highlights how Nissan is enjoying a recovery in profitability as global demand for its vehicles grows after the recent recession…

Some useful concepts are covered here:

- Emerging markets are driving demand
- But demand from mature economies like US & Japan is still weak
- Manufacturing costs (particularly steel) continues to put pressure on profit margins
- An appreciation in the value of the Yen reduces the value of overseas earnings when they are sent back to Japan