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Niche marketing?  Its Pants

Jim Riley

15th May 2010

I love this short video from the BBC which showcases a small business that has “found a need and filled it”. The product? Pants. Knickers. Bloomers. A hard-to-find product in mainstream retailers, this business really does add value by stocking underwear that will appeal to the larger-than-life customers. A classic.

View BBC Video

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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