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New product development for the ladies - a licence to chill
Jim Riley
1st June 2009
Looking for a suitable product extension for the humble ice-cream, Del Monte have come up with something that will probably appeal mainly to female customers…
As the summer sun beats down on the UK for a third day in a row, the Telegraph may be setting pulses racing with news that we’ll soon be able to buy an ice-cream designed to resemble the sculptured body of James Bond actor Daniel Craig.
The market research carried out by Del Monte was slightly biased. They asked 1,000 women which male celebrity they would like to see on the end of a stick. If asked, I would have said Peter Andre.
Click on the link to see the final result of this new product development process…