In the News
Mock Chocs - Poundland takes on shrinkflation
30th July 2017
The discount retailer Poundland budget is launching lookalike versions of several confectionery favourites, all costing £1, yet containing more chocolate than the brand originals. Although their Twin Peaks bar which looks suspiciously like a Toblerone has been delayed because of a legal row!
Mock chocs: is Poundland’s cut-price confectionery the answer to shrinkflation? https://t.co/vc2JvmkKb0
— Guardian Business (@BusinessDesk) July 30, 2017
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
You might also like
Marketing Mix: Price (Revision Presentation)
Teaching PowerPoints
Marketing Mix: Product (Revision Presentation)
Teaching PowerPoints
Niche v Mass Market: UK Burger Wars
14th July 2015
Poundland Ventures Online
5th September 2015
Target Market
Study Notes
Far from melting away, ice cream vans make a comeback
10th August 2017
Product Differentiation
Topic Videos