In the News
Microsoft and Porter's Generic Strategies: Failed Takeover Leads to Focus, Focus, Focus
Jim Riley
9th July 2015
What a fantastic example to help illustrate Porter's generic strategies in action. Microsoft CEO Satya Nadella has written to Microsoft staff to explain the strategic rationale behind a decision that results in thousands of job losses.
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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