Blog
Meet a social enterprise with low-priced USP
Jim Riley
21st October 2009
This business has almost everything for a great business lesson. The business model? It buys second-hand books from charities that cant find customers, and sells them on for as little as £0.01 each. It is yet to make a profit. But read on…
The challenges facing World of Books are well described in this excellent Telegraph article.
Lots of topics to explore, including:
High volume / low margin business model
The use of proprietary technology to create a competitive advantage - analysing sales potential and pricing
Expanding capacity
Rapid growth to £5-8m turnover from starting out at car boot sales just 10 years ago