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McDonalds set to benefit - if it can stop its cows farting
11th January 2010
A wind of change is set to blow through the UK fast food industry if an investment by McDonalds identifies how ways to reduce methane emissions by the livestock it uses in its products. Good article on McDonald’s latest attempt to build its social & environmentally friendly reputation here in the Guardian. Some interesting stats and discussion points in the article. I didn’t realise that production of just one cheeseburger is associated with around 3kg of carbon emissions.