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McDonalds set to benefit - if it can stop its cows farting

Jim Riley

11th January 2010

A wind of change is set to blow through the UK fast food industry if an investment by McDonalds identifies how ways to reduce methane emissions by the livestock it uses in its products. Good article on McDonald’s latest attempt to build its social & environmentally friendly reputation here in the Guardian. Some interesting stats and discussion points in the article. I didn’t realise that production of just one cheeseburger is associated with around 3kg of carbon emissions.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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