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Maslow and the pyramid that beguiled business

Penny Brooks

23rd September 2013

 I think it is always hard for students to remember which of the motivation theories is which - whose was the one with the two factors, who was that one with the lightbulbs, and who was the one with the triangle? This article about Maslow might help a bit, as it gives some interesting background on the man and his theory, and adds a bit of Application in the form of business examples for each of the five layers, and also the results of Maslow's own research into people who he viewed as 'self-actualisers'.
 There is even an accompanying 30-minute programme, broadcast on Radio 4's 'Health Check' series during the summer, which includes interviews with some of those who worked with the man himself at Brandeis University outside Boston, where Maslow was founding Professor of Psychology.

Penny Brooks

Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor

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