Marketing, with a hint of Brazilian flavour

As far as I know, Pot Noodles don't usually feature as a typically Brazilian dish, but they are just one of the products jumping on the World Cup bandwagon. There are plenty of other examples to add - Domino's have new Fiesta and Rio pizzas, Tilda have 'sweet and spicy' rice and Lucozade have a new Brazilian variety. These and others all feature in an article about the range of Brazilian-themed products appearing in the supermarkets.

So, this could form the basis of a lesson for students returning after AS levels, or a 'taster lesson' (...sorry...) for post-GCSE students. What is the most bizarre or unlikely Brazilian product they can find in the shops? You could turn this into a game of Pointless - each student to find a list of Brazil or World Cup themed products, the winner being the person who finds something which no one else has listed. To add some serious Business Studies content to this - why do they do it? Why don't all of the manufacturers use direct reference to the World Cup and Fifa logo? (Remember all the stories of Ambush Marketing from South Africa 2010? Why aren't we seeing that this time round?) What may happen to their sales if they don't do a special edition? And, the ultimate question, what will happen to their sales if, by the time you read this, England are already out...?

In case that has happened, and you need a game to lift the gloom of defeat but again with some useful educational context, you could always try Jonny Clark's special World Cup Higher or Lower.