Marketing meets Sources of Finance!

It is not always easy to use an example that involves Marketing and Sources of Finance but the following newspaper advertisement from Honda covers both bases. It invites you to go to the Honda website and download a presentation on why leasing a Honda vehicle makes good sense - and even lets you take the credit for the hard work!

The presentation is very suitable for showing to your class and makes a good starter for why businesses might lease a vehicle rather than purchase it, including the way in which the cost of the lease is calculated. The marketing angle can also be discussed in terms of how successful this approach might be in increasing Honda’s sales - typically promotion activities involving leasing are done directly to the business. In this case, the advertisement was in the Business section of the newspaper.

The link to the presentation at the Honda website can be accessed here.