Marketing Lessons from the I Scream Men

Lord Sutch was on tremendous form at the Business Teacher National Conference 2011 and one resource he mentioned in passing was this superb episode from Barry & Paul - aka The Chuckle Brothers…

In I Scream Men, Barry and Paul are budding entrepreneurs, trying to make their mark in the highly competitive (i.e. cut-throat) ice-cream market. The episode is packed full with core start-up and marketing concepts, including:

- The importance of location in reaching customers
- How competitors respond when a business gains a perceived advantage
- Unethical business practice
- Price wars & discounting
- Special order decisions
- Loss leaders
- Profit and loss - selling below cost
- Stock control
- Impact of local council regulation on small business

How many more business concepts can your students spot & explain?