Market Segmentation for the 21 Century

Companies like to segment markets .It allowed them can tailor their marketing mix to meet different consumers’ needs.

In recent years, technology has made segmentation much more effective. Tesco can design personalised marketing campaigns based on club card date while Facebook will select adverts to show after analyzing users’ profiles.

Now technology is starting to allow outdoor media segment its audience. This short video clip explains for facial recognition software can detect viewers’ age and even their gender to show them advertisements appropriate to them.

It is great to use as a starter to get students thinking about the benefits of segmentation and targeting.

https://www.youtube.com/watch?v=SswZSFdrQF0