Market Segmentation for Politicians

Are you optimistically content or in long-term despair? This BBC article is a must for any students taking both Business Studies and Politics.Pollsters Populous have created a test to tap into the mindset of voters, understanding that the traditional demographics such as age and postcode are too vague.It segments the electorate into 6 categories and demonstrates the percentage of voters for each political party, stating that this will enable them to “craft TV ads, speeches and photo ops that appeal to the groups they need to win over."Students can take the 3 minute test and evaluate the usefulness of this method of psychological market segmentation and suggest the messages that leaders must use to expand their voter/customer base.