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Lucozade for Sale (Business Cafe)

Jim Riley

2nd November 2013

Ask your parents what they were given when they were ill and the answer will often be a dry bit of toast and a glass of Lucozade. Lucozade has been around since 1927, when a pharmacist in Newcastle formulated the drink in order to help his children fight colds or the flu. What he designed was an easily digestible glucose drink that would enable his children to gain energy when they were too ill to want any food. By 1938, the brand was purchased by Beecham and began to be distributed nationwide. Soon, it became renowned as a reliable source of recovery.

This article appeared recently in Business Cafe - tutor2u's digital case study magazine for students and teachers of business studies. Subscribers to Business Cafe can download hi-res printable versions of every article including over 1,000 articles in the Business Cafe archive.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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