Leadership - To be Exceptionally Effective, a Leader Needs CASE

The Harvard Business Review provides some excellent resources on the role of strategic leadership and I was taken by this short video on the HBR Channel in which Gareth Jones from the London Business School considers what is required for "exceptional leadership".Gareth Jones explains that there has been a general decline in trust in leaders - including business leaders. He goes to provide a definition of leadership and then outline the four attributes which he believes followers want from their exceptional leaders: These four are:CommunityAuthenticitySignificanceExcitementor CASE if you are looking for a simple acronym with which to remember the attributes!