Blog
Leadership - can Apple really be a one-man band?
19th January 2011
Steve Jobs has come to define Apple. He leads and fronts the big product launches. He is rumoured to be intimately involved in the new product development process. So what happens when, again, Jobs has to take time away from the business to concentrate on his well-reported health challenges. This BBC Magazine article asks whether a business like Apple can really be a one-man band? How important is the leadership of an iconic CEO? Great for BUSS4 leadership studies.