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Kinaesthetic Ansoff - On Sale Now!

Graham Prior

31st January 2013

Ansoff is an area of business that many students find difficult to truly understand and analyse and evaluate correctly. With this in mind I designed a group activity called Kinaesthetic Ansoff. It has been designed specifically to enhance the teaching and learning of ansoff within the classroom as well as develop the higher order skills of analysis and evaluation. The activity is suitable for a range of business specifications and has not only been used by myself for several years but has also been tried and tested in other schools! In relation to AQA, Ansoff appears on the BUSS3 specification but questions specific to ansoff have also appeared on BUSS4 making this activity ideal to refresh and enhance students understanding of the concept. The activity consists of 4 x A3 Ansoffs Matrix Templates, 4 sets of Ansoff Matrix Scerio Cards and an Ansoffs Matrix Justification Grid to help further develop the higher order skill of evaluation and can be ordered from hereBelow are students from Basingstoke College learning about Ansoff via Kinaesthetic Ansoff:

Graham Prior

Graham is an experienced teacher, examiner, moderator and lover of education with a passion for teaching and learning.

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