JCB - A Great Case Study for Business Students

This short BBC video is a terrific introduction for students who want to look at a major UK manufacturing business that has successfully ridden the storm of the global downturn. JCB has just won the largest order ever offered by the British Army, but it is also winning contracts in emerging markets which is allowing it to slowly increase production after 2-3 lean years. The video plays below. Here are some other links to relevant JCB stories:

JCB uses short-time working to respond to recession JCB stuggling to prevent first ever annual loss (2009)