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Is there a Business Opportunity from Your Digital Afterlife?

Jim Riley

13th April 2013

What happens when we pop our digital clogs?I'd like to think that my collection of Tweets and Blogs might be acquired by the British Museum and placed in a special room that you could all visit. My collection of fascinating photos on Facebook are surely destined to become a national treasure - possibly.Or possibly not.But what happens to everything you do online once you've passed to a different kind of social network in the cloud?There are an increasing number of businesses who spot an opportunity here. And now Google has decided that it has the ability to offer services to help people manage their "Digital Afterlife".

As the Guardian reports:

Google has opened a new service to let people control what happens to their email, online photos and blogposts saved in its accounts, as concern grows over what happens to users' "digital life" when they die.

Called Inactive Account Manager – the service will let users decide whether to trigger it if they haven't logged in for three, six, nine or 12 months, and then either delete their data or send all or selected elements to a nominated person of their choice.

This new service from Google is also discussed during this video from the WSJ:


Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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