Is the latest supermarket “price war” just a public relations stunt?

An interesting article in the Independent today examines some of the claims being made by the main supermarket groups about the consumer-friendly price cuts…

Here is the link to the article.

The piece is particularly topical after a week in which Tesco, the current market leader, announced the launch of a new budget range with extra-low prices, called Discount Brands. This is a response to the rapid growth of the no-frills discount supermarkets such as Aldi and Lidl which Geoff flagged up recently.