Is it my imagination or is this diversification?

I love thinking of ways to relate dry Business topics to my students and I did this last week and the kids went ‘mad for it’!...

You may or may not know that last year Liam Gallagher launched his own clothing range, Pretty Green. Clearly a strategy of diversification.

As a quick starter, I got the kids to evaluate the potential risks, rewards and likelihood of this strategy being a success. What would the success of Liam’s move into the clothing industry depend on?

Excellent for developing application as well and the kids loved it. Showed them that Business isn’t all about moving into the Fruit Juice Market.