Introducing the “austerity” entrepreneurs

It is often said that enterprise thrives in adversity. Many successful and exciting businesses are born in a downturn. This feature article in the Independent provides some terrific examples of how the entrepreneurial flame burns bright amongst people who have been let down by the traditional employment market,

The underlying theme of each of the entrepreneurial stories told in the article is that of grasping opportunities. That involves hard graft, persistence and an unwillingness to admit defeat. Students should read these stories and learn. Hopefully they will also be inspired!