Insights into the Ice Cream Market

A quick heads up about an upcoming radio programme on BBC Radio 4. The Food Programme at 12.30 pm on Sunday 12 September 2010 investigates the rapid growth of the premium ice cream market in the UK…

Fortunately the Food Programme archives all its shows, so this should be available on iPlayer and also as a download from the BBC website for a long while yet.

Certainly sounds worth a listen, particularly with its emphasis on marketing. According to the blurb from the programmes website:

“Everyone seems to like ice cream and with the market worth an incredible one billion pounds a year, it would seem to be recession-proof. This programme explores the market and the marketing. There has been an explosion in the number of artisan producers so how do they all compete? And what keeps the big players at the top of their game? What is real ice cream anyway? And, what is the difference between ice cream and gelato?

Sheila Dillon presents the programme from one of the UK’s best loved ice cream parlours and is joined by expert Robin Weir who has spent the last twelve years updating his book, “Ice Cream, Sorbets and Gelati” - co-authored with wife, Caroline, - and widely recognised as the definitive guide to ice cream.”