Innovation and Invention - the Toy Story

A real seasonal treat for you here - which you’ll end up using throughout the year. From product concept to final finished design. The process of designing a new toy is more complex than you might imagine. This terrific four-minute seasonal video from the BBC is just perfect for illustrating the new product development process. Lots to discuss, including the need to use market research; computer-aid design; creating prototypes; the role of production prototypes in selling a new product idea to a toy manufacturer; making sure a new toy has a USP